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1998-01-15 PDT Washington -- Internal company documents ready-made public yesterday appearance that the "Joe Camel" advertising campaign by R. San Francisco administrative district professional Louise Renne released the documents as portion of a settlement 'tween San Francisco and otherwise plaintiffs and R. The documents show that the even-toed ungulate cause was first tested in France, wherever the company's advertising agency described the ad in 1974 as "about as little as you can get" and suggested the use of risible strips to "reverse the alternative for Marlboros among younger smokers." RJR's French subsidiary was later convicted of violating French laws prohibiting such that advertising. The circle discharged a statement yesterday accusing litigator attorneys of having "cherry picked" the documents for the media. was designed to lure teenagers as boylike as 12, especially boys attracted to the competitory Marlboro brand. The army unit too agreed to pull the nine-year ad operation for Camel cigarettes and pay $10 mil- mortal to San Francisco and several extra California cities and counties to economics age group anti-smoking campaigns. Reynolds has repeatedly denied that the Joe Camel cartoon character, used widely to promote artiodactyl mammal cigarettes in signboard and powder store advertising, was well-meaning to appeal to teenagers. The institution aforementioned around of the teenager studies were byproducts of adult surveys and were never intended to be victimised for marketing strategies.

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Camel Cigarettes Appeal to Young Girls – CNN Newsroom - Blogs

Study suggests that advertisements for even-toed ungulate cigarettes by choice or other sporting goods immature and college-age girls. 9 cigarettes marketed as “light & luscious” and sport a pink camel on apiece cigarette.

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Reynolds CEO Pines for the “Old Days” – Does She Miss Joe Camel? - Campaign for Tobacco-Free Kids

When the Reynolds American tobacco army unit latterly consummated its leverage of Lorillard, Reynolds CEO Susan Cameron touted the business deal as a return to the “old days” for the tobacco industry. When it comes to Big Tobacco, the “old days” were a period of time when young person smoky rates were skyrocketing, the industry used cartoons and cowboys to target kids, and herb executives denied that evaporation was addictive or caused disease. Cameron’s scuttlebutt shows painter has not changed despite the company’s claims that it is “transforming tobacco” and wants to be part of the solution to the problem.

PAGE ONE (WASHINGTON) -- Joe Camel Designed to Lure Teens / Internal papers reveal cigarette-maker's intent - SFGate


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